Dia: 10 de Fevereiro, 2024

A Ler

~ Paulo Guinote ~ Comentar

Por cá parece que há quem ache que a solução é produzir podcasts às toneladas. Pode ser um paliativo, mas dificilmente a cura. Porque conversa de café, quantas vezes sem informação sólida e credível, nem sequer chega a ser entretenimento.

Is the Media Prepared for an Extinction-Level Event?

Ads are scarce, search and social traffic is dying, and readers are burned out. The future will require fundamentally rethinking the press’s relationship to its audience.

(…) During the first three decades of digital publishing, the news media constantly reshaped itself to keep up. Blogging and aggregation, neither of which involved much expense in terms of original reporting, quickly became the strategy for chasing news on the Internet. Playing the search-engine-optimization game—racing to get an article within the first page of Google results—insured that your Web site got page views. And page views were what mattered: they were a new way of selling advertising. Gawker, which launched in 2002, famously had an office leaderboard that showed which writer had the best-trafficked story; bonuses were tied to views. But the Internet’s exponential growth only depreciated the value of clicks. By 2008, Gawker was getting half the revenue per page of what it earned in 2004. The model was, the financial journalist Felix Salmon wrote, in 2010, “looking increasingly like a race to the bottom, where publishers desperately try every trick in the book to boost their pageviews and ad impressions, just to compensate for the fact that their revenues per page are very small. The results—sensationalism, salaciousness, and slideshows—only serve to further erode the value of the sites in the eyes of advertisers.”

Para Dia 17

~ Paulo Guinote ~ Comentar

INSCRIÇÕES EM AUTOCARROS (segundo os pontos de partida):

Bragança, Mirandela… “Para lá do Marão” (via CREP): https://forms.gle/NaXfr8DKeCz1usKZ8 Viana e arredores: https://forms.gle/Y45S92nxoh89DEn47

Arcos de Valdevez, Ponte da Barca e Ponte de Lima: https://docs.google.com/forms/d/e/1FAIpQLSek_dWtmHsnLcKsbKZNKfOiCYyklDi9yWXSCzgX82N9QjLP4Q/viewform?usp=sharing

Braga: https://docs.google.com/forms/d/e/1FAIpQLSckFyWDwK1IbVMj928uonmX3wA7sga_VeKUrYyyb3_PcH7usQ/viewform

Guimarães – Fafe – Vizela?: https://docs.google.com/forms/d/e/1FAIpQLSerMQooGjgaOtvNkT-o21GUMxK4HllXawMtcLpTvyguxMOFoQ/viewform

Famalicão: https://docs.google.com/forms/d/e/1FAIpQLScS2FvKF7h-xaIUX5HtO87MKSSeQ1n2yUj2g4s3etYQrIb2KA/viewform Porto: https://docs.google.com/forms/d/e/1FAIpQLSd5NRcpiq4k-g86u3PaTU1gPGEhGoKW7bmW2tMMwGgo4jrYgA/viewform?usp=sharing

Santa Maria da Feira: https://docs.google.com/forms/d/e/1FAIpQLSczfCprLrVrGZ23kVW5fYACEwKTZS9_v6WBH98ZpoGYCAZKhg/viewform?usp=sharing

Águeda – Anadia – Mealhada: https://docs.google.com/forms/d/1zDT8NhRzope_1i4-8oa4VRXx_LOnFI6b6kcXNjlo8JI/edit

Coimbra (e arredores) – Pombal – Leiria: https://docs.google.com/forms/d/1b4rs0xUqe_XqDnEqVRZUkbkpXeEHMrnymUg39f9Ee0k/edit Peniche- Bombarral –

Torres Vedras https://forms.gle/kqyfkQ2o56s8M7a17

Caldas da Rainha – Óbidos https://forms.gle/6fcKbFUW1dVXeYTm9

Setúbal: https://docs.google.com/forms/d/e/1FAIpQLSdYtfNnqe8yL0Mw_3Z_3ylUNL4gC7pDV1zqtNhkic8oeMlMFg/viewform?usp=share_link

Alentejo (Évora, Beja, …) para breve

Algarve (Barlavento) PORTIMÃO – ALBUFEIRA – LAGOA – LAGOS – SILVES – ALJEZUR https://forms.gle/i8vewVZ9RvLAJaxU6